February 14, 2000, Women's Wear Daily
gazelle.com, electronic commerce and attention leg legwear site is now operational.
With over $ 8 million in financial support, the Stamford, Connecticut-based company published two weeks, according to Preston Hammer, founder and president. Completed gazelle.com Thursday 's satellite office in San Francisco, he said, is expected to raise additional capital.
This year, the Internet home plans to spend much on advertising, marketing and public relations, said Hammer, who holds a BA from Stanford University and a Masters in Business Administration from Northwestern University Kellogg School of Management.
With a workforce of more than 50 employees, looks at some gazelle.com industry veterans for their contribution. Among the executives on the advisory board of the company are Manny Mashouf Nicole Miller, founder, president and CEO of Bebe Stores, Peter Cobb, founder and vice president of marketing at eBags, Jerome Fisher, founder and former chairman of Nine West Group, and Lou Weisbach, president and founder of Ha-Lo Industries.
Other veterans garment industry, they also believe in the vision of the Hammer, in collaboration with the company. Sid Smith, President and CEO of the Association of Countries Netherlands, is the company's board of directors, and Elizabeth Rose, a former officer of Liz Claiborne Inc., gazelle.com joined as vice president of finance. Alison Weil, who previously worked as a marketing consultant Dana Perfumes, has recently been appointed director of nursing leg.
Among the labels that are offered on the site are Hanes, Givenchy, American Essentials, Hot Sox, Evan Picone, Belly Basics, Donna Karan, DKNY, Oroblu, Danskin, Nicole Miller, Levante, Berkshire, Round-the-clock, Falke, and Greg Norman. The site offers legwear for men, women and children. Initially, most of the marks were very reluctant to offer their goods for sale Internet, Hammer said, but he landed all major gazelle.com registration through the win-win partnerships.
Online shoppers can search legwear by brand, category or style of life that breaks out in style, sports and family. Labor, for example, is then sub-divided into corporate America, hostesses Flight and Friday casual.
In addition, users can review products based gazelle.com stockings, socks, underwear and care products in the leg. To refine your searches on the basket of those services, you can specify your price range and preferences.
There are also "Unique Single" for the most sizes, evening wear, maternity, dance and seasonal items and products for men and children.
In the care of leg, Hammer operated five doctors to join the company on a part-time – two dermatologists, orthopedic surgeon, a plastic surgeon and laser skin and a plastic surgeon. This setting of "health and welfare" online answers questions from visitors to their care problems leg.
Shaving cream, gel cutting cellulite, self-tanning balm and foot are among the products of health care in the leg. In terms of legwear, information sent Friday included $ 30 Shock Oroblu-curtains, Danskin capri pants $ 30, $ 5 socks Ellen Tracy's pants down and reflections $ 8.50 Silk curtains beyond Bare.
Users can check gazelle.com styles by clicking "Open" package featuring an image of the object on a different model. February 22, consumers can subscribe to the site "was never a" replacement program, allowing them to order goods under a pre-programmed schedule.
At the end of the month, the leading online dress room that shows the product in a similar model with a tone and manner of body as shopping, Hammer said. It is also envisaged the creation of a magician's "union," said a consultant who directs online shoppers to its size.
Buyers who purchase $ 40 or more worth of goods not pay for shipping. The company charges $ 3.95 for mail delivery of the U.S. and $ 19.95 for delivery of the night.
The consumers who have registered on the website of the company before the launch received a sports bag. Since the site is now online, the company gives its first delivery of 5,000 customers a mesh stockings gazelle.com gift bag with purchase.
The company will launch a print advertising campaign next month's women's magazines. Mr. Prosecutor, said there are also plans to air its first TV commercial, a 30-point second, about eight markets in the February 28 edition show "Ally McBeal".
While the financing of promising dot-com yet available, this appears to have gazelle legs.
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Women’s Wear Daily
Article Source: ArticlesBase.com – GAZELLE: ALL ABOUT LEGS
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